Diagnostics of the investment image of JSC «MRMZ» and the factors of its formation

Authors

  • Anastasia Kosonogova Муромский институт (филиал) федерального государственного бюджетного образовательного учреждения высшего образования «Владимирский государственный университет имени Александра Григорьевича и Николая Григорьевича Столетовых»

Keywords:

investment image, investment attractiveness, financial stability, rating assessment, industrial enterprise, SWOT analysis, corporate communications

Abstract

The article presents the results of a comprehensive diagnostics of the investment image of JSC «Murom Repair and Mechanical Plant». The research goal is to identify the factors shaping the investment image and determine ways to strengthen it. Financial-analytical method, four-block rating assessment and SWOT analysis were applied. The results can be used to develop a company's communication strategy aimed at potential investors.

References

Published

2026-06-05

Issue

No. 2 (2026): Journal "U". Economy. Management. Finance. 2/2026

Section

Young Researchers' Papers

License

Copyright (c) 2026 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Diagnostics of the investment image of JSC «MRMZ» and the factors of its formation. (2026). "Journal "U". Economy. Management. Finance.", 2. https://www.portal-u.ru/index.php/journal/article/view/1291