Specificity of Building Digital-strategies in Marketing Practices

Authors

  • Roman Volodin South Federal University , ФГАОУ ВО «Южный Федеральный Университет»
  • Anastasia Radchenko South Federal University , ФГАОУ ВО «Южный Федеральный Университет»

Keywords:

marketing, strategy, digital strategy, information technology, promotion

Abstract

This article explores the specifics of digital strategy in marketing activities, as well as its need for enterprises in the modern world to conduct effective competition in the Internet.

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Published

2020-09-30

Issue

No. 3 (2020): Journal "U". Economy. Management. Finance. 3/2020

Section

Young Researchers' Papers

How to Cite

Specificity of Building Digital-strategies in Marketing Practices. (2020). "Journal "U". Economy. Management. Finance.", 3, 71-77. https://www.portal-u.ru/index.php/journal/article/view/375

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