Contemporary methods of personal brand creation in Russia in 2023

Authors

  • Dominika Koganova Russian State University for the Humanities

Keywords:

personal brand, marketing, marketing strategy, Russia, creation methods, personal brand development, attracting clients, loyalty, recognition personal brand

Abstract

Personal brand is an effective marketing strategy, which promotes an influx of new clients and pricing surge. Creation of personal brand requires attentive strategy, developed by accounting for modern trends and innovations, since previous methods are quickly becoming outdated. This article tackles contemporary methods of personal brand creation, as well as evaluates influence and possible effects of their execution. Additionally special attention is paid towards problems arising during practical implementations of chosen strategy.

Downloads

Published

2023-12-31

Issue

No. 4 (2023): Journal "U". Economy. Management. Finance. 4/2023

Section

Young Researchers' Papers

License

Copyright (c) 2024 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Contemporary methods of personal brand creation in Russia in 2023. (2023). "Journal "U". Economy. Management. Finance.", 4, 140-148. https://www.portal-u.ru/index.php/journal/article/view/897