Specificity of Building Customer Journey Map in Marketing Practices

Authors

  • Anastasia Radchenko Southern Federal University

Keywords:

marketing, strategy, digital strategy, Customer Journey Map, CJM, infographics, information technology, promotion

Abstract

This article examines the specifics of building a Customer Journey Map, as well as its necessity for enterprises in the modern world in order to better understand their customers, analyze the target audience and conduct effective competition in the Internet environment.

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Published

2021-12-16 — Updated on 2021-12-31

Issue

No. 4 (2021): Journal "U". Economy. Management. Finance. 4/2021

Section

Practice-Oriented Papers in Economics and Management

License

Copyright (c) 2021 "Journal "U". Economy. Management. Finance."

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Specificity of Building Customer Journey Map in Marketing Practices. (2021). "Journal "U". Economy. Management. Finance.", 4, 104-109. https://www.portal-u.ru/index.php/journal/article/view/552