Brand as part of marketing strategy

Authors

  • Андрей Владимирович Беловолов Southern Federal University
  • Дарья Васильевна Захарченко Southern Federal University

Keywords:

marketing strategy, brand, branding

Abstract

The article illustrates the role of the brand in the development of the company's marketing strategy. Several approaches to the definition of terms are described, as well as brand functions. Special attention is paid to branding as a marketing technology.

Published

2019-06-14

Issue

No. 3 (2019): Journal "U". Economy. Management. Finance. 3/2019

Section

Young Researchers' Papers

How to Cite

Brand as part of marketing strategy. (2019). "Journal "U". Economy. Management. Finance.", 3. https://www.portal-u.ru/index.php/journal/article/view/214

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