Color Psychology in Marketing and Advertising

Authors

  • Анастасия Андреевна Кузнецова Southern Federal University
  • Олег Сергеевич Сучков Rostov State Economic University

Keywords:

colors, advertising, marketing, product, service

Abstract

The article is devoted to the study of the influence of the color palette on the behavior of the buyer. The author selected a combination of colors that represents the mood of a product or service, and also made recommendations on the use of a color palette in the design of advertising.

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Published

2018-12-31

Issue

No. 4 (2018): Journal "U". Economy. Management. Finance. 4/2018

Section

Practice-Oriented Papers in Economics and Management

How to Cite

Color Psychology in Marketing and Advertising. (2018). "Journal "U". Economy. Management. Finance.", 4, 58-64. https://www.portal-u.ru/index.php/journal/article/view/178