Features of the Segmentation of Consumers of Heating Systems Market

Authors

  • Лариса Петровна Федорова Southern Federal University

Keywords:

market segmentation, consumers, market of heating systems

Abstract

An example of segmentation of consumers of the heating systems market, which was made with the help of cluster analysis is given in the article. The segments of consumers were identified, which are the target buyers of heating systems products. Also, the most popular boilers were identified in the article.

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Published

2018-06-30

Issue

No. 2 (2018): Journal "U". Economy. Management. Finance. 2/2018

Section

Practice-Oriented Papers in Economics and Management

How to Cite

Features of the Segmentation of Consumers of Heating Systems Market. (2018). "Journal "U". Economy. Management. Finance.", 2, 99-108. https://www.portal-u.ru/index.php/journal/article/view/143