Creation of the Сorporate Style as a Way of Successful Brand-Building

Authors

  • Любовь Владимировна Карпоева Southern Federal University
  • Елена Юрьевна Полякова Southern Federal University

Keywords:

corporate style, creation of the corporate style, function of the corporate style, elements of the corporate style, attributes of the corporate style, brand-building, corporate style in the brand-building

Abstract

In this work the author systematizes knowledge concerning determination of the corporate style of the company. The components of the corporate style are considered for fuller description of this concept. The list of the functions realized by the corporate style of the company and also by each element in particular is formulated. Besides, the interrelation of the corporate style and company’s promotion is analyzed.

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Published

2018-06-30

Issue

No. 2 (2018): Journal "U". Economy. Management. Finance. 2/2018

Section

Research Works in Economics and Management

How to Cite

Creation of the Сorporate Style as a Way of Successful Brand-Building. (2018). "Journal "U". Economy. Management. Finance.", 2, 44-50. https://www.portal-u.ru/index.php/journal/article/view/135