Strategic development of the market of social services in the conditions of digitization

Abstract

The article considers key aspects of the strategic development of the social services market in the conditions of digitalization, including technological, organizational and legal changes. It analyzes current trends in Russia, such as the growth of the social services market, the increasing share of digital services, as well as persistent problems, including digital inequality (30% of regions with low Internet access) and cybersecurity risks. Special attention is paid to the need for integration of public and private platforms, infrastructure development in remote regions, application of artificial intelligence and blockchain, as well as protection of personal data. The importance of an integrated approach that combines technological modernization with socio-economic policies to ensure equal access to services is emphasized.